Event Tracking in Google Analytics is a way of injecting custom data to be stored for analysis later.
We have implemented an integration with Events Tracking that will let you track more easily what users are doing in your directory.
Like any web analytics you will need to have it running on your site for a while to get meaningful results.
How do I get it to work?
If you have Google Analytics on your Tribalogic website it should be working for you automatically.
Log into Google Analytics Look under Content » Event Tracking.
By default, we store:
- Search Results: Result Count
- Search Results: Total Time (ms)
Can I track other things?
Yes you can.
You can ask us about tracking other events on your listings and full information pages, here are some examples:
- Single Entry: View
- Search Results: Entry Name Click
- Single Entry: Website Click
- Search Results: Entry Image Click
- Search Results: Entry Contact Button Click
- Search Results: Entry Book Button Click
- Single Entry: Email Address Click
It depends how you have structured your listings and full info pages what is best for you - just ask and we can add in what is appropriate.
Entries and Groups
The Tribalogic platform allows administrators to bundle entries up into groups.
Groups are usually indications of ownership and allow an group manager to log in to update their entries (e.g. add photos or descriptions).
In Event Tracking, we allow you to look at how a group is performing against other groups - very useful for keeping larger your customers happy!